Table Of Content
Their website uses the three boxes layout to present a combination of video, text elements, animations, accents, and more. As shown above, Earmark is a financial management platform that helps users track their finances across multiple bank accounts — all on one dashboard. The purpose of this web page is to provide visitors with a sneak peek of what this new product will entail and what its benefits will be. Ultimately, this one-page website is focused on communicating the product’s value proposition in a brief yet comprehensive way. And now, for the web design inspiration we’ve been waiting for, some of our favorite examples of the most commonly used website layouts.
Single-Column Layout
Placing them side by side instead of vertically or with a text overlaying the image is a conscious design choice that can lend a sophisticated, minimalist quality. Two images placed side by side are also commonly seen, sometimes with text overlays. Website layouts are more than just the arrangement of elements on a page; they're the backbone of your website, guiding users' interactions and shaping their experiences. It guides the viewer's eye, drawing attention to key elements and ensuring your content is read in the right order. This can help you better communicate your brand message and engage your audience. There’s no one “best” type of website layout; the right one for you depends on your goals and branding.
Leveraging Grid’s full power to define columns
Stock photos are great, but they’re rarely customized for your brand. Adding a gradient with your company’s colors over a stock image can add some much-needed personalization to your webpage. After all, you want your landing page to match the overall look and feel of your website. At HubSpot, we use it for our product offering pages, where we place an image of the product on the right and a call-to-action on the left. A two-column hero layout includes a banner image at the top of the page, along with two module columns located either directly underneath it, or overlaid on top of it. In the example above, the columns are overlaid on top of the banner and include call-to-actions as well as a login form.
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Start sketching a top-level framework
An alternating layout balances text with images in alternating columns. This lets you compliment an image with text without repeating the same pattern throughout the entire page. This is ideal if you have a lot of content that you want to stack on your homepage, but don’t want your readers to lose interest by the time they reach the bottom of your page. When done correctly, broken grid layouts can add a modern look to your site. However, depending on the CMS platform you’re using and your level of website development expertise, designing the perfect broken grid layout may take some time to complete. Hero layouts are great for pretty much any type of website or business.
The CSS Working Group has not discussed how the syntax for a separate Masonry display type would work, but perhaps it would be patterned after Multicolumn layout. So let’s get into the debate that’s been blocking the CSS Working Group from moving forward. Our hope is that web designers and developers chime in (post to social media, write blog posts) with your thoughts about which direction CSS should take. What if instead, we put a wider class on specifically on images that have a wider aspect-ratio, to make those images span multiple columns. We can also change the styling a bit, making the corners square instead of round, and reducing the grid gap to zero.
Since large images can be overwhelming, it’s very important to use plenty of negative space in the rest of the website to achieve visual balance. NewFlight is a film and digital agency that uses asymmetry in their web design very effectively. All the proportions of split-screens and grids are just a little bit off to allow for a more dynamic visual experience. This is one of the best website layouts for SaaS websites, as it allows users to understand what the product/service is about and how to use it.
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At the same time, singular pages on websites with a different layout can also benefit from a content-focused approach. Next in our list of website layout examples, we have a special kind of grid structure, which is also known as block layout. In it, each unit of content has their own space, is evenly spaced, and thus easy to locate. You might be very familiar with it from Pinterest and other sites that use a card layout. In this website layout, different elements often have different weights assigned to them to show their relative importance.
Don’t forget to use colors and web fonts that align with your brand identity. A good layout is like salt in food - it’s only when it oesn’t work that you start to notice it. In truth, you will probably find yourself picking and choosing from different layout approaches for different parts of your website, and that is okay.
That might sound like the masonry layout, but unlike masonry, boxes have fixed columns and their shapes and sizes don’t vary as much as they would in a masonry layout. There’s also the option to add caption text above or below a box to tell the viewer a little more about the image they’re looking at. If you’re starting from scratch, the first element that you should add is a grid.
A simple best practice is to create content from whatever service or product you’ll offer on your website. Instead of a regular section-after-section layout, Gotham uses a single-page layout with interactive clickable texts on its top navigation bar. Plus, the site uses a zoom response animation when you hover over the buttons in its navigation bar and draw out new pages showcasing Gotham’s collections with largely visible CTAs. Between The Ears does nothing over-the-top with its design or color scheme. It chooses a simple black and white color combination to tell its story without losing finesse. The single-page layout is an uncomplicated layout you can use for your website.
All the “experience” you gain by examining other websites can help you make better decisions concerning your site. One fascinating thing about Digital Present’s website layout is its understanding of color combinations. Recently, asymmetry has been synonymous with edginess and progressiveness. That’s why most progressive news sites like The New York Times have embraced the chaos of asymmetry in their site layouts.
